| 000 | 02646cam a22003378i 4500 | ||
|---|---|---|---|
| 001 | 22073570 | ||
| 003 | OSt | ||
| 005 | 20220524140753.0 | ||
| 008 | 210609s2022 nyu b 001 0 eng | ||
| 010 | _a 2021019154 | ||
| 020 |
_a9780367460273 _q(hardback) |
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| 020 |
_a9780367460280 _q(paperback) |
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| 020 |
_z9781003026549 _q(ebook) |
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| 040 |
_aDLC _beng _erda _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD 30.37 _b.O88 2022 |
| 082 | 0 | 0 |
_a338.70285 _223 |
| 100 | 1 |
_aO'Sullivan, Catherine, _d1956 December 5- _eauthor. _918585 |
|
| 245 | 1 | 0 |
_aBusiness networking : _binnovation and ideas in theory and practice / _cCatherine O'Sullivan and Terry O'Sullivan. |
| 263 | _a2110 | ||
| 300 | _apages cm | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"The term 'networking' can mean very different things in different contexts: formal organisational structures, personal or career development, or a technique for increasing sales. This is an approachable book which brings together the basics of all these meanings, underpinned by an overview of multiple theoretical models that support the various approaches to networking. Drawing on mainstream models in the fields of marketing, employability, innovation and organisational studies, Business Networking provides an integrated overview of the process and structure of networking, across a range of contexts. Synthesising theory with practice, features include examples and viewpoints from a range of networking practitioners in each chapter, presented in their own words, as well as chapter summaries and reflective questions. Networking is considered a key skill for students, entrepreneurs and practitioners and, given the explosion of opportunities brought by the digital age for individuals and organizations to operate within a broad and global network, an introduction to maximizing the benefits is timely. This book should be recommended reading for a broad range of postgraduate courses, from relationship marketing and entrepreneurship skills, to employability and degree apprenticeship programmes. It should also be useful for reflective practitioners looking to expand and utilize their networks effectively"-- | ||
| 650 | 0 |
_aBusiness enterprises _xComputer networks. _96477 |
|
| 650 | 0 |
_aInternet. _91003 |
|
| 700 | 1 |
_aO'Sullivan, Terry, _d1957- _eauthor. _918586 |
|
| 776 | 0 | 8 |
_iOnline version: _aO'Sullivan, Catherine, 1956- _tBusiness networking _dNew York, NY : Routledge, 2022 _z9781003026549 _w(DLC) 2021019155 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBOOK |
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| 999 |
_c18011 _d18011 |
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