000			01841cam a22003138i 4500
001			21269947
003			OSt
005			20220106130324.0
006			m |o d |
007			cr |||||||||||
008			191021s2020 nyu jo 001 0 eng
020			_z9781260570991 _q(hardcover)
040			_cMUA
050	0	0	_aHF 5823 _b.B 45 2021
100	1		_aBelch, George E. _q(George Edward), _d1951- _eauthor. _93673
245	1	0	_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge Belch & Michael Belch, Both of San Diego State University.
250			_a12e
260			_aNew York _bMc Graw Hill _c2021
300			_a740p.
500			_aIncludes index.
520			_a"THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"--
521			_aAges 18+ _bMcGraw-Hill Education
650		0	_aAdvertising. _91517
650		0	_aSales promotion. _91532
650		0	_aCommunication in marketing. _91530
700	1		_aBelch, Michael A., _eauthor. _93674
776	0	8	_iPrint version: _aBelch, George E. (George Edward), 1951- _tAdvertising and promotion _b12e _dNew York : McGraw-Hill Education, 2020. _z9781260259315 _w(DLC) 2019044779
942			_2lcc _cBOOK
999			_c17960 _d17960