| 000 | 01928nam a2200373 a 4500 | ||
|---|---|---|---|
| 001 | ASIN0073252891 | ||
| 003 | Ost | ||
| 005 | 20100413032346.0 | ||
| 008 | 100413s2005 xxu eng d | ||
| 020 | _a0073252891 | ||
| 020 | _a9780073252896 | ||
| 040 | _cKIM | ||
| 082 | 0 | 4 | _a380 |
| 100 | 1 |
_aEtzel, Michael. _97877 |
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| 245 | 1 | 0 |
_aMarketing : _cMichael Etzel. _bwith online learning center premium content card / |
| 250 | _a14th ed. | ||
| 260 |
_a[S.l.] : _bMcGraw-Hill/Irwin, _c2005. |
||
| 300 |
_a706 p. ; _c28 cm. |
||
| 500 | _aPaperback. | ||
| 520 | _aMarketing, 14/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship. | ||
| 650 | 4 |
_aSales & marketing. _91131 |
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| 650 | 4 |
_aBusiness & Economics. _9124 |
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| 650 | 4 |
_aCoursepacks. _91669 |
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| 650 | 4 |
_aBusiness/Economics. _9124 |
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| 650 | 4 |
_aBusiness & Economics / Marketing / General. _9303 |
|
| 650 | 4 |
_aMarketing - General. _91493 |
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| 650 | 4 |
_aBusiness, Accounting & Vocational: Textbooks & Study Guides. _9773 |
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| 700 | 1 |
_aWalker, Bruce. _97878 |
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| 700 | 1 |
_aStanton, William. _97879 |
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| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0073252891/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0073252891 |
| 942 |
_cBOOK _2ddc |
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| 952 |
_w2011-01-14 _p2010-0189 _r2012-08-14 _40 _00 _bMAIN _10 _oHF 5415 .E38 2007 _d2010-01-10 _70 _cOpen Collection _2lcc _yBOOK _s2012-07-30 _l2 _aMAIN |
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| 999 |
_c1791 _d1791 |
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