| 000 | 01456nam a22002775i 4500 | ||
|---|---|---|---|
| 001 | 21479547 | ||
| 003 | OSt | ||
| 005 | 20210701115238.0 | ||
| 008 | 200325s2020 cau 000 0 eng | ||
| 010 | _a 2020935728 | ||
| 020 |
_a9781529731989 _q(paperback) |
||
| 020 |
_a9781529731996 _q(hardcover) |
||
| 020 |
_z9781529737127 _q(epub) |
||
| 040 |
_aDLC _beng _erda _cDLC |
||
| 042 | _apcc | ||
| 050 |
_aHF 5415 _b.T88 2021 |
||
| 100 | 1 |
_aTuten, Tracy, _eauthor. _918304 |
|
| 245 | 1 | 0 |
_aSocial media marketing / _cTracy Tuten. |
| 250 | _a4th. | ||
| 263 | _a2011 | ||
| 300 | _apages cm | ||
| 520 | _a"Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. The authors outline the 'four zones' of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new fourth edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing"-- | ||
| 906 |
_a0 _bibc _corignew _d2 _eepcn _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOK |
||
| 999 |
_c17878 _d17878 |
||