000			02135nam a2200445 a 4500
001			ASIN0256136920
003			Ost
005			20100812112315.0
008			100812s1995 xxu eng d
020			_a0256136920 _c$69.05
020			_a9780256136920
040			_cKIM
082	0	4	_a658.802
090			_c2760 _d2464
100	1		_aWalker, Orville C., Jr.
245	1	0	_aMarketing strategy : _bplanning and implementation / _cOrville C., Jr. Walker.
250			_a2nd ed.
260			_a[S.l.] : _bRichard D Irwin, _c1995.
300			_a416 p. ; _c24 cm.
490	1		_aIrwin series in marketing, 2nd ed.
500			_aPaperback.
520			_aThis text focuses on product-market entry-level strategy, examining the content of specific strategies appropriate for difference market and competitive situations, as well as the organizational and managerial issues involved in implementing those strategies. Real-wprld examples are used to illustrate concepts and procedures and demonstrate their practical significance. The text comes bound with GAMR, a Global Allocation Marketing Resources simulation. This edition includes a chapter on international issues.
650		4	_aBusiness strategy.
650		4	_aMarketing Management.
650		4	_aBusiness & Economics.
650		4	_aBusiness/Economics.
650		4	_aBusiness & Economics / Marketing / General.
650		4	_aMarketing - General.
650		4	_aManagement.
650		4	_aMarketing.
650		4	_aSales & Marketing.
700	1		_aBoyd, Harper W., Jr.
700	1		_aLarreche, Jean-Claude.
830		0	_aIrwin series in marketing, 2nd ed.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0256136920/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0256136920
942			_cBOOK _jHF 5415.13 .W35 1995
999			_c1785 _d1785
952			_p2003-0438 _40 _00 _bMAIN _10 _oHF 5415.13 .W35 1995 _d2003-01-01 _t1 _70 _cOpen Collection _yBOOK _aMAIN
952			_p2003-0437 _40 _00 _bMAIN _10 _oHF 5415.13 .W35 1995 _d2003-01-01 _t2 _70 _cOpen Collection _yBOOK _aMAIN