| 000 | 00761cam a22002418i 4500 | ||
|---|---|---|---|
| 001 | 20950559 | ||
| 003 | OSt | ||
| 005 | 20210618105431.0 | ||
| 008 | 190426s2019 nyu b 001 0 eng | ||
| 010 | _a 2019019648 | ||
| 020 | _a9781292341132 | ||
| 020 | _a1292341130 | ||
| 040 |
_aDLC _beng _erda _cMUA |
||
| 050 | 0 | 0 |
_aHF 5415 _b.K68 2019 |
| 100 | 1 |
_aKotler, Philip, _eauthor. _9320 |
|
| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Northwestern University, Gary Armstrong, University of North Carolina. |
| 250 |
_aEighteenth edition. _bGlobal edition |
||
| 300 | _a728p. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing. _916985 |
|
| 700 | 1 |
_aArmstrong, Gary _q(Gary M.), _eauthor. _94667 |
|
| 942 |
_2lcc _cBOOK |
||
| 999 |
_c17830 _d17830 |
||