000			03393nam a2200517 a 4500
001			ASIN0072830875
003			Ost
005			20100730085917.0
008			100730s2005 xxu eng d
020			_a0072830875
020			_a9780072830873
040			_cKIM
082	0	4	_a658.83
090			_c2353 _d2061
100	1		_aHair, Jr.,Joseph.
245	1	0	_aMarketing research : _bwithin a changing information environment / _cJr.,Joseph Hair.
250			_a3nd ed.
260			_aNew Delhi : _bMcGraw-Hill/Irwin, _c2006.
300			_a728 p. ; _c26 cm.
490	1		_aMcgraw hill/irwin series in marketing.
500			_aHardcover.
520			_aMarketing Research, 3/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow’s marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world.
650		4	_aBusiness/Economics.
650		4	_aBusiness, Accounting & Vocational: Textbooks & Study Guides.
650		4	_aMarket research.
650		4	_aBusiness / Economics / Finance.
650		4	_aTextbooks.
650		4	_aBusiness & Economics.
650		4	_aMarketing research.
650		4	_aBusiness & Economics / Marketing / Research.
650		4	_aMarketing - Research.
700	1		_aBush, Robert.
700	1		_aOrtinau, David.
830		0	_aMcgraw hill/irwin series in marketing.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0072830875/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0072830875
942			_cBOOK _jHF 5415.2 .H36 2006
999			_c1777 _d1777
952			_p2010-0247 _40 _00 _bMAIN _10 _oHF 5415.2 .H36 2006 _d2010-01-25 _t3 _70 _cOpen Collection _yBOOK _aMAIN
952			_p2010-0248 _40 _00 _bMAIN _10 _oHF 5415.2 .H36 2006 _d2010-01-25 _t4 _70 _cOpen Collection _yBOOK _aMAIN
952			_p2010-0185 _40 _00 _bNRB _10 _oHF 5415.2 .H36 2006 _d2010-01-22 _t1 _70 _cOpen Collection _yBOOK _aNRB
952			_p2010-0186 _40 _00 _bNRB _10 _oHF 5415.2 .H36 2006 _d2010-01-22 _t2 _70 _cOpen Collection _yBOOK _aNRB
952			_p2010-0246 _40 _00 _bMAIN _10 _oHF 5415.2 .H36 2006 _d2010-01-25 _t5 _70 _cOpen Collection _yBOOK _aMAIN
952			_p2009-2356 _40 _00 _bMCKS _10 _oHF 5415.2.H35 2006 _d2009-06-18 _70 _cReference Collection _2lcc _g1735 _yBOOK _aMCKS
952			_70 _p2009-1660 _cReserve Collection _40 _00 _2lcc _bNYHR _yBOOK _10 _d2009-20-03 _aNYHR
952			_p2009-2651 _v1,735 _40 _00 _bNYR _10 _oHF 5415.2.H35 _d2011-07-02 _70 _cOpen Collection _2lcc _g1,735 _yBOOK _aNYR