| 000 | 01622nam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | ASIN0471616656 | ||
| 003 | Ost | ||
| 005 | 20100413091126.0 | ||
| 008 | 100413s1989 xxu eng d | ||
| 020 |
_a0471616656 _c$19.95 |
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| 020 | _a9780471616658 | ||
| 040 | _cKIM | ||
| 050 |
_aHF 5415.1 _b.H37 1989 |
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| 100 | 1 |
_aHartley, Robert F. _91521 |
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| 245 | 1 | 0 |
_aMarketing mistakes / _cRobert F. Hartley. |
| 250 | _a4th ed. | ||
| 260 |
_a[S.l.] : _bJohn Wiley & Sons Inc, _c1989. |
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| 300 |
_a286 p. ; _c23 cm. |
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| 500 | _aPaperback. | ||
| 520 | _aNow in a new edition, this popular marketing book incorporates many new case studies. Presented here are some of the most notable marketing mistakes in history, with insightful discussion of why they failed. Most of the examples are recent, but some classic cases have been retained. A variety of industries are represented, and marketing failures are compared with successes within each industry. Informative and entertaining, this book is packed with hard-won knowledge. | ||
| 650 | 4 |
_aMarketing - United States. _91522 |
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| 650 | 4 |
_aUnassigned Title. _91523 |
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| 650 | 4 |
_aBusiness & Economics / Marketing / General. _9303 |
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| 650 | 4 |
_aMarketing - General. _91493 |
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| 650 | 4 |
_aSales & Marketing. _91131 |
|
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0471616656/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0471616656 |
| 942 |
_cBOOK _2ddc |
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| 999 |
_c1767 _d1767 |
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| 952 |
_p2002-0595 _40 _00 _bMAIN _10 _oHF 5415.1 .H37 1989 _d2002-01-01 _70 _cOpen Collection _2lcc _yBOOK _aMAIN |
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