000			03095nam a2200493 a 4500
001			ASIN0132435101
003			Ost
005			20100817123042.0
008			100817s1999 xxu eng d
020			_a0132435101 _c$89.00
020			_a9780132435109
040			_cKIM
082	0	4	_a658.8
090			_c2861 _d2565
100	1		_aKotler, Phillip.
245	1	0	_aMarketing management : _banalysis, planning, implementation, and control / _cPhillip Kotler.
250			_a9th ed.
260			_aUpper Saddle River, NJ : _bPrentice Hall College Div, _c1999.
300			_a837 p. ; _c25 cm.
500			_aHardcover.
520			_aAn analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action.
650		4	_aBusiness/Economics.
650		4	_aSales & Marketing.
650		4	_aMarketing Management.
650		4	_aSales & marketing management.
650		4	_aBusiness / Economics / Finance.
650		4	_aBusiness & Economics.
650		4	_aManagement - General.
650		4	_aMarketing - General.
650		4	_aManagement.
650		4	_aMarketing.
650		4	_aBusiness & Economics / Marketing / General.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0132435101/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0132435101
942			_cBOOK _jHF 5415.13 .K68 1999
999			_c1762 _d1762
952			_w2010-11-30 _p1998-0091 _r2011-04-26 _40 _00 _bMAIN _m1 _10 _oHF 5415.13 .K68 1999 _d1998-01-01 _t1 _70 _cOpen Collection _yBOOK _s2011-04-08 _l1 _aMAIN
952			_p1998-0092 _40 _00 _bMAIN _10 _oHF 5415.13 .K68 1999 _d1998-01-01 _t2 _70 _cOpen Collection _yBOOK _aMAIN
952			_w2010-11-30 _p1998-0093 _r2011-12-15 _40 _00 _bMAIN _10 _oHF 5415.13 .K68 1999 _d1998-01-01 _t3 _70 _cOpen Collection _yBOOK _aMAIN
952			_w2010-12-19 _p2000-0005 _r2013-04-23 _40 _00 _bMAIN _10 _oHF 5415.13 .K68 1999 _d2000-01-01 _70 _cOpen Collection _2lcc _yBOOK _s2013-04-19 _l1 _aMAIN
952			_p2008-2449 _40 _00 _bTKA _10 _oHF 5415.13 .K68 1999 _d2008-01-01 _70 _cOpen Collection _2lcc _yBOOK _aTKA
952			_w2011-11-14 _p2011-3891 _v2000.00 _r2012-10-16 _40 _eBFA _00 _bMAIN _m2 _10 _oHF 5415.13 .K68 1997 _d2011-11-14 _70 _cOpen Collection _2lcc _g2000.00 _yBOOK _s2012-10-10 _l2 _aMAIN
952			_p2009-2780 _40 _00 _bMRU _10 _oHF 5415.13 .K68 2005 _d2009-06-23 _70 _cOpen Collection _2lcc _yBOOK _aMRU
952			_p2009-1177 _40 _00 _bMRU _10 _oHF 5415.13 .K68 2005 _d2009-06-23 _70 _cOpen Collection _2lcc _yBOOK _aMRU