000			03122nam a2200493 a 4500
001			ASIN0130122173
003			Ost
005			20100817123042.0
008			100817s1999 xxu eng d
020			_a0130122173 _c$126.67
020			_a9780130122179
040			_cKIM
082	0	4	_a658.8
090			_c2860 _d2564
100	1		_aKotler, Philip.
245	1	0	_aMarketing management : _bmillennium edition / _cPhilip Kotler.
250			_a10th ed.
260			_aLondon : _bPrentice Hall, _c2000.
300			_a784 p. ; _c25 cm.
490	1		_a10th edition.
500			_aHardcover.
520			_aThis world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force. For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing—along with the opportunities and needs of the marketplace in the years ahead.
650		4	_aBusiness/Economics.
650		4	_aBusiness, Accounting & Vocational: Textbooks & Study Guides.
650		4	_aMarketing Management.
650		4	_aSales & marketing.
650		4	_aSales & marketing management.
650		4	_aBusiness / Economics / Finance.
650		4	_aBusiness & Economics.
650		4	_aManagement.
650		4	_aMarketing.
650		4	_aAdvertising & Promotion.
650		4	_aBusiness & Economics / Marketing / General.
650		4	_aEntrepreneurship.
650		4	_aMarketing - General.
830		0	_a10th edition.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0130122173/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0130122173
942			_cBOOK _jHF 5415.13 .K68 2000
999			_c1761 _d1761
952			_w2010-11-30 _p2003-1489 _r2012-12-17 _40 _00 _bMAIN _10 _oHF 5415.13 .K68 2000 _d2003-11-21 _t1 _70 _cOpen Collection _yBOOK _s2012-12-14 _l4 _aMAIN
952			_w2010-11-30 _p2001-0719 _r2013-06-14 _40 _00 _bMAIN _10 _oHF 5415.13 .K68 2000 _d2001-01-01 _t2 _70 _cOpen Collection _yBOOK _s2013-06-13 _l1 _aMAIN
952			_p2005-0444 _40 _00 _bMSA _10 _oHF5415.13.K68 2000 _d2005-01-01 _70 _cOpen Collection _2lcc _yBOOK _aMSA
952			_w2011-07-15 _p2011-2835 _v2000.00 _r2013-02-28 _40 _00 _bMAIN _10 _oHF 5415.13 .K68 2000 _d2011-07-14 _70 _cOpen Collection _2lcc _g2000.00 _yBOOK _s2013-02-22 _l4 _aMAIN