000 04466nam a2200673 a 4500
001 ASIN0131457578
003 Ost
005 20100419041647.0
008 100419s2006 xxu eng d
020 _a0131357972
_c$166.67
020 _a9780131357976
040 _cKIM
082 0 4 _a658.8
090 _c2857
_d2561
100 1 _aKotler, Philip.
245 1 0 _aMarketing management /
_cPhilip Kotler.
250 _a12th ed.
260 _aUpper Saddle River, NJ :
_bPrentice Hall,
_c2009.
300 _a816 p. ;
_c28 cm.
490 1 _a12th edition.
500 _aHardcover.
520 _aFor the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
650 4 _aMarketing - Management.
650 4 _aTextbooks.
650 4 _aBusiness & Economics / Marketing / General.
650 4 _aMarketing - Product Management.
650 4 _aMarketing - General.
650 4 _aEconomics, finance, business & management.
650 4 _aSales & marketing.
650 4 _aBusiness & Economics.
650 4 _aBusiness/Economics.
650 4 _aManagement.
650 4 _aMarketing.
650 4 _aBusiness, Accounting & Vocational: Textbooks & Study Guides.
700 1 _aKeller, Kevin Lane.
830 0 _a12th edition.
856 4 0 _3Amazon.com
_uhttp://www.amazon.com/exec/obidos/ASIN/0131457578/chopaconline-20
856 4 0 _3Amazon customer reviews
_uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0131457578
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