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100 1 _aSaxena,Rajan
_95757
245 1 0 _aMarketing management /
_cRajan Saxena
250 _a3ed ed.
260 _aTata McGraw-Hill:
_bNew Delhi,
_c6
300 _a819 :
_bcol. ill. ;
_c29 cm.
504 _aIncludes bibliographical references (p. 435-451) and index.
650 0 _aMarketing
_xManagement.
942 _cBOOK
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