000			02164cam a22004094a 4500
001			14285002
003			OSt
005			20200619122135.0
008			060303s2006 nyua b 001 0 eng
010			_a 2006043378
020			_a1401302378
020			_a9781401302375
020			_a1401302378
020			_a1401308600 (pbk.)
020			_a9781401308605 (pbk.)
035			_a(OCoLC)ocm65187392
035			_a(OCoLC)65187392 _z(OCoLC)70930084
040			_aDLC _cDLC _dBAKER _dC#P _dVP@ _dIXA _dCVM _dYDXCP _dYBM _dIG# _dBTCTA _dCOO _dPUL _dSTF _dHUA _dNOR _dDNF _dDLC
042			_apcc
050	0	0	_aHF5415.127 _b.A53 2006
082	0	0	_a658.8/02 _222
100	1		_aAnderson, Chris, _d1961- _917509
245	1	4	_aThe long tail : _bwhy the future of business is selling less of more / _cChris Anderson.
250			_a1st ed.
260			_aNew York : _bHyperion, _cc2006.
300			_axii, 238 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. [227]-230) and index.
505	0	0	_tAcknowledgments -- _tIntroduction -- _g1. The _tlong tail -- _g2. The _trise and fall of the hit -- _g3. A _tshort history of the long tail -- _g4. The _tthree forces of the long tail -- _g5. The _tnew procedures -- _g6. The _tnew markets -- _g7. The _tnew tastemakers -- _g8. _tLong tail economics -- _g9. The _tshort head -- _g10. The _tparadise of choice -- _g11. _tNiche culture -- _g12. The _tinfinite screen -- _g13. _tBeyond entertainment -- _g14. _tLong tail rules -- _tCoda : tomorrow's tail -- _tNotes on sources and further reading -- _tIndex.
650		0	_aMarket segmentation. _917510
650		0	_aInternet marketing. _91550
650		0	_aMarketing _xTechnological innovations. _914621
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1204/2006043378-d.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1401/2006043378-b.html
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2lcc _cBOOK
999			_c17511 _d17511