000 02837nam a2200433 a 4500
001 ASIN0273687727
003 Ost
005 20100413035106.0
008 100413s2005 xxu eng d
020 _a0273687727
_c$140.00
020 _a9780273687726
040 _cKIM
082 0 4 _a658.802
090 _c2128
_d1851
100 1 _aFill, Chris.
245 1 0 _aMarketing communications :
_bengagement, strategies and practice /
_cChris Fill.
250 _a4th ed.
260 _aHarlow, England :
_bPrentice Hall,
_c2005.
300 _a952 p. ;
_c27 cm.
490 1 _a4th edition.
500 _aPaperback.
520 _a"Marketing Communications: engagement, strategies and practice "uses theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach to the subject. Unlike most competing texts that describe the How' behind Marketing Communications, this book provides the Why' behind Marketing Communications. This book is suitable for students studying Marketing or Business Studies at undergraduate level, postgraduate students on Marketing related programmes, and it is the essential text for those studying the Professional Diploma module, Marketing Communications.
650 4 _aMarketing
650 4 _aCommunication in marketing.
650 4 _aMarketing channels.
650 4 _aSales promotion.
830 0 _a4th edition.
856 4 0 _3Amazon.com
_uhttp://www.amazon.com/exec/obidos/ASIN/0273687727/chopaconline-20
856 4 0 _3Amazon customer reviews
_uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0273687727
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