| 000 | 04012nam a2200457 a 4500 | ||
|---|---|---|---|
| 001 | ASIN0072999896 | ||
| 003 | Ost | ||
| 005 | 20100706100217.0 | ||
| 008 | 100706s2007 xxu eng d | ||
| 020 | _a9780073215747 | ||
| 040 | _cKIM | ||
| 050 |
_aHF 5415 _b.K47 2007 |
||
| 100 | 1 |
_aKerin, Roger A. _91506 |
|
| 245 | 1 | 0 |
_aMarketing : _bthe core / _cRoger A. Kerin. |
| 260 | n |
_aBoston : _bIrwin/McGraw-Hill, _c2007. |
|
| 300 |
_a425 p. ; _c26 cm. |
||
| 500 | _aHardcover. | ||
| 520 | _aMARKETING: THE CORE, 1/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 7/e, but in a shorter, more concise package. The Core distills Marketing's 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester/quarter. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that's equally kind to both the eyes and the pocketbook. The Core is more than just a baby Kerin; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors. | ||
| 650 | 4 |
_aBusiness / Economics / Finance. _9131 |
|
| 650 | 4 |
_aMarketing - General. _91493 |
|
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0072999896/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0072999896 |
| 942 |
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