000 01286pam a2200301 a 4500
001 94008479
003 Ost
005 19950202 .0
008 940225s1995 iluab b 001 0 eng
010 _a 94008479
020 _a0256125392
020 _a0256173672
040 _aDLC
_beng
_cKIM
_dDLC
050 0 0 _aHF 5415
_b.C48 1998
082 0 _a658.8
_220
090 _c907
_d705
100 1 _aChurchill, Gilbert A.
245 1 0 _aMarketing :
_bcreating value for customers /
_cGilbert A. Churchill, Jr., J. Paul Peter.
260 _aBurr Ridge, Ill. :
_bIrwin,
_cc1995.
300 _axxxii, 703 p. :
_bcol. ill., col. maps ;
_c27 cm.
504 _aIncludes bibliographical references (p. 655-674) and indexes.
650 0 _aMarketing.
700 1 0 _aPeter, J. Paul.
942 _cBOOK
_jHF 5415 .C48 1998
999 _c1735
_d1735
952 _w2010-11-30
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_cOpen Collection
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952 _w2010-11-30
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_40
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_oHF 5415 .C49 1995
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_t1
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_cOpen Collection
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_s2011-10-08
_l1
_aMAIN
952 _p2008-2314
_40
_00
_bNRB
_10
_oHF 5415 .C48 1998
_d2008-07-31
_t3
_70
_cOpen Collection
_yBOOK
_aNRB