000			02956nam a2200445 a 4500
001			ASIN0256139903
003			Ost
005			20100812094833.0
008			100812s1995 xxu eng d
020			_a0256139903 _c$114.05
020			_a9780256139907
040			_cKIM
050			_aHF 5415.13 _b.M33 1996
082	0	4	_a658.8
100	1		_aPerreault, William D.
245	1	0	_aBasic marketing / _cWilliam D. Perreault.
250			_a12th ed.
260			_aBoston : _bMcGraw Hill/Irwin, _c1996.
300			_a1 v. (unpaged) ; _c26 cm.
500			_aHardcover.
520			_aThis work offers a thorough integration of the latest marketing themes, topics and examples, to focus on management decision-making in marketing, and provide integrated coverage of special topics such as technology, ethics, international perspectives, relationship marketing and services. This book develops and presents the "Four Ps" framework when describing the components of the marketing mix (product, price, place, promotion). Features include: integrated coverage of how developments in e-commerce are impacting marketing thinking and marketing action as well as a comprehensive discussion of marketing lessons learned from both the successes and failures of companies, including the dot.coms, in the new economy; coverage of the important new perspectives that evolve from customer relationship management (CRM) strategies and tools, and how they relate to concepts such as customer equity, customer acquisition and retention costs; and updated Internet exercises that are integrated throughout the text, along with links to companies referenced in the book.
650		4	_aBusiness & Management.
650		4	_aSales & marketing management.
650		4	_aMarketing - Management.
650		4	_aMarketing Management.
650		4	_aBusiness/Economics.
650		4	_aBusiness & Economics / Marketing / General.
650		4	_aManagement.
650		4	_aMarketing.
650		4	_aSales & Marketing.
700	1		_aMcCarthy, E. Jerome.
700	1		_aPerreault, Jr., William.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0256139903/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0256139903
942			_cBOOK _2ddc
999			_c167 _d167
952			_w2010-10-06 _p2001-0036 _r2010-10-06 _40 _00 _bMAIN _10 _oHF 5415.13 .M33 1996 _d2001-02-15 _t1 _70 _cOpen Collection _2lcc _yBOOK _aMAIN
952			_w2010-10-06 _p2001-0037 _r2010-10-06 _40 _00 _bMAIN _10 _oHF 5415.13 .M33 1996 _d2001-02-15 _t2 _70 _cOpen Collection _2lcc _yBOOK _aMAIN
952			_w2010-10-06 _p2001-0038 _r2010-10-06 _40 _00 _bMAIN _10 _oHF 5415.13 .M33 1996 _d2001-02-15 _t3 _70 _cOpen Collection _2lcc _yBOOK _aMAIN
952			_w2010-10-06 _p2001-0039 _r2010-10-06 _40 _00 _bMAIN _10 _oHF 5415.13 .M33 1996 _d2001-02-15 _t4 _70 _cOpen Collection _2lcc _yBOOK _aMAIN