| 000 | 02643nam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | ASIN0071101101 | ||
| 003 | Ost | ||
| 005 | 20100809074929.0 | ||
| 008 | 100809s2007 xxu eng d | ||
| 020 | _a0071101101 | ||
| 020 | _a9780071101103 | ||
| 040 | _cKIM | ||
| 050 |
_aHF 5415.13 _b.C36 2007 |
||
| 100 | 1 |
_aJr., William D. Perreault. _99141 |
|
| 245 | 1 | 0 |
_aBasic marketing / _cWilliam D. Perreault Jr. |
| 250 | _a16th ed. | ||
| 260 | n |
_a Boston _bMcGraw Hill Higher Education, _c2007. |
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| 300 |
_a1 v. (unpaged) ; _c28 cm. |
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| 500 | _aPaperback. | ||
| 520 | _a"Basic Marketing, 16e" builds on the foundation pillars of previous editions - the four Ps framework, managerial orientation, and strategy planning focus. 16e builds upon its pioneering beginnings that introduced the 'four Ps' to the introductory marketing course. The unifying focus of "Basic Marketing" has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing's best practices and ideas.Throughout all of these changes, "Basic Marketing" and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices.' This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model. | ||
| 650 | 4 |
_aSales & marketing. _91131 |
|
| 650 | 4 |
_aBusiness & Economics / Marketing / General. _9303 |
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| 650 | 4 |
_aBusiness, Accounting & Vocational: Textbooks & Study Guides. _9773 |
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| 700 | 1 |
_aCannon, Joseph P. _99142 |
|
| 700 | 1 |
_aMcCarthy, E. Jerome. _91513 |
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| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0071101101/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071101101 |
| 942 |
_cBOOK _2ddc |
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| 952 |
_w2010-11-30 _p2007-3769 _r2012-02-29 _40 _00 _m2 _10 _oHF 5415.13 .C36 2007 _d2007-09-18 _t1 _70 _cOpen Collection _2lcc _yBOOK _s2012-02-17 _l1 _aNRB |
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| 999 |
_c166 _d166 |
||
| 952 |
_p2011-2029 _v2000 _40 _00 _bNKU _10 _oHF 5415.13 .P47 2007 _d2011-06-06 _70 _cOpen Collection _2lcc _g2000 _yBOOK _aNKU |
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