000			02224nam a2200313 a 4500
001			ASIN0130353353
003			Ost
005			20100108032638.0
008			100108s2002 xxu eng d
020			_a0130353353 _c$138.33
020			_a9780130353351
040			_cdlc
082	0	4	_a338.5024658
090			_c936 _d726
100	1		_aKeat, Paul G.
245	1	0	_aManagerial economics : _beconomic tools for today's decision makers / _cPaul G. Keat.
250			_a4th ed.
260			_aUpper Saddle River: _bPrentice Hall, _c2003.
300			_a765 p. ; _c25 cm.
500			_aHardcover.
520			_aThis distinctive book features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company. It creates a vivid, dynamic business setting that highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular press—including numerous international examples—are incorporated into the chapters to reinforce the connection between economic and real business situations. Chapter topics cover supply and demand, demand elasticity, demand estimation, forecasting, the theory and estimation of production, the theory and estimation of cost, competition and monopoly, monopolistic competition and oligopoly, special pricing practices, economic decision making in the 21st century, capital budgeting, and risk and uncertainty. For today's managers in government and industry.
650		4	_aManagerial economics.
700	1		_aYoung, Philip K.Y.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0130353353/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0130353353
942			_cBOOK _jHD 30.22 .K39 2003
999			_c1648 _d1648
952			_w2010-11-30 _p2003-1157 _r2013-06-17 _40 _00 _bMAIN _m4 _10 _oHD 30.22 .K39 2003 _d2003-07-31 _t1 _70 _cOpen Collection _yBOOK _s2013-06-04 _l10 _aMAIN
952			_w2010-11-30 _p2003-1158 _r2013-02-23 _40 _00 _bMAIN _m4 _10 _oHD 30.22 .K39 2003 _d2003-07-31 _t2 _70 _cOpen Collection _yBOOK _s2013-01-26 _l8 _aMAIN