| 000 | 01109cam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 14065500 | ||
| 003 | OSt | ||
| 005 | 20131108115103.0 | ||
| 008 | 050805s2007 maua b 001 0 eng | ||
| 010 | _a 2005053358 | ||
| 020 | _a9780073101200 (alk. paper) | ||
| 020 | _a0073101206 (alk. paper) | ||
| 040 |
_aDLC _cDLC |
||
| 042 | _apcc | ||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF 5415.1 _b.B43 2007 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 |
_aBearden, William O., _d1945- _99208 |
|
| 245 | 1 | 0 |
_aMarketing : _bprinciples and perspectives / _cWilliam O. Bearden, Thomas N. Ingram, Raymond W. LaForge. |
| 250 | _a5th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _c2007. |
||
| 300 |
_axxxvi, 588 p. ; _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _zUnited States. _960 |
|
| 700 | 1 |
_aIngram, Thomas N. _99209 |
|
| 700 | 1 |
_aLaForge, Raymond W. _99210 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOK |
||
| 999 |
_c14336 _d14336 |
||