000			03327nam a2200325 a 4500
001			ASIN0072503300
003			Ost
005			20100105043550.0
008			100105s2003 xxu eng d
020			_a0072503300
020			_a9780077132736
040			_bdlc _cdlc
050			_aHB 171.5 _b.P75 2012
082	0	4	_a330
100	1		_aMcDowell,Moore. _916981
245	1	0	_aPrinciples of economics / _cRobert H Frank and Ben Bernanke
250			_a3rd.ed.
260			_aLondon _bMcGraw-Hill/Irwin, _c2012.
300			_a758p.
500			_aSoft cover.
520			_aIn recent years, innovative texts in mathematics, science, foreign languages, and other fields have achieved dramatic pedagogical gains by abandoning the traditional encyclopedic approach in favor of attempting to teach a short list of core principles in depth. Two well-respected writers and researchers, Bob Frank and Ben Bernanke, have shown that the less-is-more approach affords similar gains in introductory economics. Although recent editions of a few other texts have paid lip service to this new approach, Frank/Bernanke is by far the best thought out and best executed principles text in this mold. Avoiding excessive reliance on formal mathematical derivations, it presents concepts intuitively through examples drawn from familiar contexts. The authors introduce a well-articulated short list of core principles and reinforcing them by illustrating and applying each in numerous contexts. Students are periodically asked to apply these principles to answer related questions, exercises, and problems. The text also encourages students to become "Economic Naturalists," people who employ basic economic principles to understand and explain what they observe in the world around them. An economic naturalist understands, for example, that infant safety seats are required in cars but not in airplanes because the marginal cost of space to accommodate these seats is typically zero in cars but often hundreds of dollars in airplanes. Such examples engage student interest while teaching them to see each feature of their economic landscape as the reflection of an implicit or explicit cost-benefit calculation. The Second Edition of Frank/Bernanke follows the successful First Edition with several pedagogical improvements. Based on reviewer feedback, this edition offers (1) even more streamlined coverage of the cost-benefit approach in the introductory chapter; (2) exercises that are more closely tied to the examples; (3) expanded narrative explanations of important principles, making them more accessible to average students; and (4) expanded coverage of several key topics. The result is a revision that is motivating to students, an effective text for teaching, and an exciting first course in Economics.
650		4	_aEconomics - General. _91078
650		4	_aEconomics.
650		4	_aEconomics: Professional & General. _9443
700	1		_aMcdowell, Moore. _916982
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0072503300/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0072503300
942			_cBOOK _2ddc
999			_c14224 _d14224
952			_p2013-0007 _40 _00 _bMAIN _10 _oHB 171.5 .P75 2012 _d2013-06-12 _8SHELF 1 _70 _cOpen Collection _2lcc _yBOOK _aMAIN