| 000 | 01110cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 17347928 | ||
| 003 | OSt | ||
| 005 | 20120910163015.0 | ||
| 008 | 120615s2013 maua b 001 0 eng | ||
| 010 | _a 2012024141 | ||
| 020 | _a978813156898 | ||
| 040 |
_aDLC _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD 69 _b.K45 2012 |
| 082 | 0 | 0 |
_a658.8/27 _223 |
| 100 | 1 |
_aKeller, Kevin Lane, _d1956- _916873 |
|
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller. |
| 250 | _a3rd ed. | ||
| 260 |
_aDelhi : _bPearson, _cc2012. |
||
| 300 |
_axxiii, 695 p. : _bcol. ill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. _912845 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c14142 _d14142 |
||
| 952 |
_p2012-0630 _v1500 _40 _eDonation _00 _bMAIN _10 _oHD 69 .K45 2012 _d2012-11-23 _70 _cOpen Collection _2lcc _g1500 _yBOOK _aMAIN |
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