| 000 | 02536nam a2200481 a 4500 | ||
|---|---|---|---|
| 001 | ASIN0072981237 | ||
| 003 | Ost | ||
| 005 | 20100803040008.0 | ||
| 008 | 100803s2005 xxu eng d | ||
| 020 |
_a0072981237 _c$115.38 |
||
| 020 | _a9780072981230 | ||
| 040 | _cKIM | ||
| 082 | 0 | 4 | _a302.23 |
| 100 | 1 |
_aBaran, Stanley J. _99022 |
|
| 245 | 1 | 0 |
_aIntroduction to mass communication : _b Media literacy and culture. _cStanley J. Baran. |
| 250 | _a4th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Companies, _c2005. |
||
| 300 |
_a608 p. ; _c27 cm. |
||
| 500 | _aPaperback. | ||
| 520 | _aThis text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. | ||
| 650 | 4 |
_aLanguage. _95195 |
|
| 650 | 4 |
_aSchool Textbooks & Study Guides: Social Sciences. _99023 |
|
| 650 | 4 |
_aCitizenship. _99024 |
|
| 650 | 4 |
_aCommunication studies. _93038 |
|
| 650 | 4 |
_aSocial Studies. _99025 |
|
| 650 | 4 |
_aSociology. _91330 |
|
| 650 | 4 |
_aLanguage Arts & Disciplines. _95194 |
|
| 650 | 4 | _aCommunication. | |
| 650 | 4 | _aMass media. | |
| 650 | 4 |
_aMass media and culture. _99026 |
|
| 650 | 4 |
_aMedia literacy. _99027 |
|
| 650 | 4 |
_aMedia Studies. _92957 |
|
| 650 | 4 |
_aSocial Science / Media Studies. _99028 |
|
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0072981237/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0072981237 |
| 942 |
_cBOOK _2ddc |
||
| 952 |
_p2009-0711 _40 _00 _bNRB _10 _oP 90 .B37 2005 _d2009-02-03 _t1 _70 _cOpen Collection _yBOOK _aNRB |
||
| 952 |
_w2010-11-30 _p2009-0709 _r2013-03-22 _40 _00 _bNRB _10 _oP 90 .B37 2005 _d2009-02-03 _t2 _70 _cOpen Collection _yBOOK _s2013-03-12 _l1 _aNRB |
||
| 952 |
_p2009-0713 _40 _00 _bNRB _10 _oP 90 .B37 2005 _d2009-02-03 _t3 _70 _cOpen Collection _yBOOK _aNRB |
||
| 952 |
_p2009-0712 _40 _00 _bNRB _10 _oP 90 .B37 2005 _d2009-02-03 _t4 _70 _cOpen Collection _yBOOK _aNRB |
||
| 952 |
_p2009-0710 _40 _00 _bNRB _10 _oP 90 .B37 2005 _d2009-02-03 _t5 _70 _cOpen Collection _yBOOK _aNRB |
||
| 999 |
_c1302 _d1302 |
||
| 952 |
_p2012-0557 _v1500 _40 _eBIG _00 _bMAIN _10 _oP 90 .B37 2001 _d2012-09-10 _70 _cOpen Collection _2lcc _g1500 _yBOOK _aMAIN |
||