000			01967nam a22003371a 4500
001			ebr10005791
003			CaPaEBR
006			m u
007			cr cn|||||||||
008			020206s2002 nyua sb 001 0 eng d
010			_z 2002001993
020			_z0814471528 (pbk.)
035			_a(OCoLC)646706265
040			_aCaPaEBR _cCaPaEBR
050	1	4	_aHD59 _b.H596 2002eb
082	0	4	_a659.2/0285/4678 _221
100	1		_aHoltz, Shel. _914262
245	1	0	_aPublic relations on the Net _h[electronic resource] : _bwinning strategies to inform and influence the media, the investment community, the government, the public, and more! / _cShel Holtz.
250			_a2nd ed.
260			_aNew York : _bAMACOM, American Management Association, _cc2002.
300			_axx, 444 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references and index.
505	0		_aA report card on PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issue communication -- Employee communications -- Activism on the Net -- Crisis management in the wired world -- Going directly to the public -- Measuring the effectiveness of your online efforts.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2009. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aInternet in public relations. _914991
655		7	_aElectronic books. _2local _974
710	2		_aebrary, Inc. _975
856	4	0	_uhttp://site.ebrary.com/lib/kimke/Doc?id=10005791 _zAn electronic book accessible through the World Wide Web; click to view
942			_2ddc _cEB
999			_c12807 _d12807
952			_70 _40 _00 _2lcc _bVLIB _yEB _10 _oHD59 .H596 2002eb _d2011-10-30 _aVLIB