000			01856nam a2200373Ia 4500
001			ebr10065202
003			CaPaEBR
006			m u
007			cr cn|||||||||
008			031125s2004 nyua s 001 0 eng d
010			_z 2003026032
020			_z0071442952 (eBook)
020			_z0071428682 (hardcover : alk. paper)
035			_a(OCoLC)646722175
040			_aCaPaEBR _cCaPaEBR
050	1	4	_aHF5415.129 _b.G67 2004eb
082	0	4	_a658.8/7 _222
100	1		_aGorchels, Linda. _914955
245	1	4	_aThe manager's guide to distribution channels _h[electronic resource] / _cLinda Gorchels, Edward J. Marien, Chuck West.
260			_aNew York : _bMcGraw-Hill, _cc2004.
300			_axii, 225 p. : _bill.
500			_aIncludes index.
505	0		_aUnderstanding distribution -- Forces shaping channel strategy -- Supply chain management -- Legal issues and the reseller contract -- Clarifying requirements -- Channel design -- International channel design -- Selecting suitable channel partners -- Understanding the distributor's world -- Establishing mutual performance expectations -- Improving channel effectiveness -- Monitoring performance and adjusting plans.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2009. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aMarketing channels.
650		0	_aMarketing _xManagement.
655		7	_aElectronic books. _2local _974
700	1		_aWest, Chuck. _914956
700	1		_aMarien, Edward J. _914957
710	2		_aebrary, Inc. _975
856	4	0	_uhttp://site.ebrary.com/lib/kimke/Doc?id=10065202 _zAn electronic book accessible through the World Wide Web; click to view
942			_2ddc _cEB
999			_c12793 _d12793
952			_70 _40 _00 _2lcc _bVLIB _yEB _10 _oHF5415.129 .G67 2004eb _d2011-10-30 _aVLIB