000			01947nam a2200373Ia 4500
001			ebr10083616
003			CaPaEBR
006			m u
007			cr cn|||||||||
008			040309s2004 nyu s 001 0 eng d
010			_z 2004005636
020			_z0071458522
020			_z0071395229 (pbk. : alk. paper)
035			_a(OCoLC)646733725
040			_aCaPaEBR _cCaPaEBR
050	1	4	_aHF5415.13 _b.H518 2004eb
082	0	4	_a658.8/02 _222
100	1		_aHiebing, Roman G. _91597
245	1	4	_aThe one-day marketing plan _h[electronic resource] : _borganizing and completing a plan that works / _cRoman G. Hiebing Jr. and Scott W. Cooper.
250			_a3rd ed.
260			_aNew York : _bMcGraw-Hill, _cc2004.
300			_axx, 323 p.
500			_aIncludes index.
505	0		_aThe business review -- How to prepare a business review -- Problems and opportunities -- Sales objectives -- Target markets and marketing objectives -- Brand positioning -- Marketing strategies -- Communication goals -- Product/naming/packaging -- Pricing -- Distribution -- Personal selling/service -- Promotion/events -- Advertising message -- Advertising media -- Internet media -- Merchandising -- Public relations -- Marketing budget, payback analysis, and marketing calendar -- Plan execution -- Plan evaluation.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2009. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aMarketing _xManagement.
650		0	_aStrategic planning.
655		7	_aElectronic books. _2local _974
700	1		_aCooper, Scott W. _91600
710	2		_aebrary, Inc. _975
856	4	0	_uhttp://site.ebrary.com/lib/kimke/Doc?id=10083616 _zAn electronic book accessible through the World Wide Web; click to view
942			_2ddc _cEB
999			_c12685 _d12685
952			_70 _40 _00 _2lcc _bVLIB _yEB _10 _oHF5415.13 .H518 2004eb _d2011-10-30 _aVLIB