000 02385nam a2200349 a 4500
001 ASIN0131432753
003 Ost
005 20100115014657.0
008 100115s2005 xxu eng d
020 _a0131432753
_c$137.33
020 _a9780131432758
040 _cKIM
082 0 4 _a658.049
090 _c2237
_d1950
100 1 _aWild, John J.
245 1 0 _aInternational business /
_cJohn J. Wild.
250 _a3nd ed.
260 _aUpper Saddle River, NJ :
_bPrentice Hall,
_c2006.
300 _a528 p. ;
_c28 cm.
500 _aPaperback.
520 _aLively, topical, and accessible, this text is written integrating culture early and often to allow all students to grasp difficult conceptual material. The inclusion of numerous interesting and diverse examples of the intersection of business and culture motivates students to read on and learn.  International Business: The Challenges of Globalization is the fastest growing international business book available today. It presents international business in a comprehensive, yet concise framework. Recent, real-world examples and engaging feature boxes really do bring the concepts of international business to life for readers. User feedback reveals that the reason this book is so popular is that it offers a fresh approach to international business that responds to the readers' requests and needs. A main goal in this third edition is to continue the progress made in the previous two–delivering the most readable, current, and concise international business book on the market. A must-read for anyone involved in International Business.
650 4 _aInternational business enterprises
_xManagement
650 4 _aInternational trade.
650 4 _aInternational Business.
700 1 _aWild, Kenneth L.
700 1 _aHan, Jerry C.Y.
856 4 0 _3Amazon.com
_uhttp://www.amazon.com/exec/obidos/ASIN/0131432753/chopaconline-20
856 4 0 _3Amazon customer reviews
_uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0131432753
942 _cBOOK
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999 _c1217
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952 _w2010-11-30
_p2008-2131
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