000 02595nam a2200409 a 4500
001 ASIN007110089X
003 Ost
005 20100630060005.0
008 100630s2007 xxu eng d
020 _a007110089X
020 _a9780071100892
040 _cKIM
090 _c1843
_d1578
100 1 _aBall, Donald A.
245 1 0 _aInternational business /
_cDonald A. Ball.
_b: the challenge of global competion
250 _a11th ed.
260 _aNew York :
_bMcGraw Hill/Irwin,
_c2008.
300 _a623 ;
_c28 cm.
500 _aPaperback.
520 _aThis continues to be the textbook of choice for instructors who want comprehensive coverage. A broad range of topics is dealt with, to show students the steps a business must take to go global. As the ultimate reference for the international business student, the book incorporates global examples with the worldview vignettes within the chapter. Moreover, this text does not limit its focus to huge multi-national corporations. Smaller firms are highlighted within each chapter in the Mini-MNEs boxed examples.
650 4 _aInternational business.
650 4 _aBusiness
650 4 _aGlobal business.
700 1 _aMcCulloch, Wendell H.
700 1 _aGeringer, J. Michael
700 1 _aMinor, Michael S.
700 1 _aMcNett, Jeanne M.
856 4 0 _3Amazon.com
_uhttp://www.amazon.com/exec/obidos/ASIN/007110089X/chopaconline-20
856 4 0 _3Amazon customer reviews
_uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=007110089X
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