000			01710nam a2200181 a 4500
001			ASIN0566079917
005			20111021101157.0
008			111021s1997 xxu eng d
020			_a0566079917 (hardcover) _c$120.00
020			_a9780566079917 (hardcover)
082	0	4	_a658.514
100	1		_aFloyd, C.
245	1	0	_aManaging technology for corporate success / _cC. Floyd.
260			_a[PLACE OF PUBLICATION] : _bGower Pub Co, _c1997.
300			_a261 p. ; _c23 cm.
520			_aTechnology is fundamental to every product-based business in reducing costs, differentiating products, providing new opportunities, and driving strategic change. This work sets out to answer the key questions which confront top management: how to decide which technologies to invest in and how to manage and exploit them for maximum commercial benefit; how much to invest in R&D and to measure whether it delivers the goods; how to shape management roles, corporate structure and culture to fit technology strategy; and how to gain both employee and shareholder commitment. This text explores these and other key issues in an accessible, non-technical way, providing a best practice grounding in technology measurement. It offers guidelines on a variety of different scenarios compnies may experience and demonstrates the values and pitfalls of different approaches, quoting many real examples from well-known companies. It is aimed at senior managers in large and medium companies, chief executives, marketing, technical and planning directors and managers, and those involved in manging innovation and new product development.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0566079917/chopaconline-20
999			_c11707 _d11707