| 000 | 01940nam a2200217 a 4500 | ||
|---|---|---|---|
| 001 | ASIN0077123301 | ||
| 005 | 20111021075446.0 | ||
| 008 | 111021s2009 xxu eng d | ||
| 020 |
_a0077123301 (paperback) _c$110.00 |
||
| 020 | _a9780077123307 (paperback) | ||
| 050 |
_aHF 5415 _b.J63 2010 |
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| 100 | 1 |
_aJobber, David. _911851 |
|
| 245 | 1 | 0 |
_aPrinciples and practice of marketing / _cDavid Jobber. |
| 250 | _a6th Revised edition ed. | ||
| 260 |
_a[S.l.] : _bMcGraw-Hill Education, _c2010. |
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| 300 |
_a1096 p. ; _c27 cm. |
||
| 520 | _aPrinciples and Practice of Marketing truly sets the benchmark for achievement in introductory marketing courses. David Jobber's clear writing style, engaging examples and comprehensive coverage of all the essential concepts combine to make this book a trusted and stimulating choice to support your course. This sixth edition is fully updated to offer a contemporary perspective on marketing, with the latest digital developments and ethical accountability emphasised throughout. You'll find this book packed with examples of marketing practice in well-known companies, brought to life through real print, video and online advertising examples. Find out: what challenges BMW faced in bringing the Mini E car to market how Nintendo regained supremacy in the videogame industry what Apple is doing to outsmart smartphone competitors why General Motors was vulnerable in the economic downturn how Cadbury relaunched their discontinued Wispa brand Interactive online resources support every chapter and integrate with the text to make Principles and Practice of Marketing the ultimate learning resource. | ||
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0077123301/chopaconline-20 |
| 942 |
_2ddc _cBOOK |
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| 999 |
_c11562 _d11562 |
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| 952 |
_w2011-10-26 _p2011-3722 _r2013-06-06 _40 _00 _bMAIN _m2 _10 _oHF 5415 .J63 2010 _d2011-10-19 _70 _cOpen Collection _2lcc _yBOOK _s2013-04-22 _l2 _aMAIN |
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