| 000 | 01965nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | ASIN0070171467 | ||
| 005 | 20111021075446.0 | ||
| 008 | 111021s2010 xxu eng d | ||
| 020 |
_a0070171467 (paperback) _c$3.50 |
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| 020 | _a9780070171466 (paperback) | ||
| 050 |
_aHF 5415.13 _b.W36 2011 |
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| 100 | 1 |
_aWalker, Orville C., Jr. _914314 |
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| 245 | 1 | 0 |
_aMarketing strategy : _ba decision-focused approach / _cOrville C., Jr. Walker. |
| 250 | _a7th Revised edition ed. | ||
| 260 |
_a[S.l.] : _bMcGraw-Hill Higher Education, _c2010. |
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| 300 |
_a384 p. ; _c26 cm. |
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| 520 | _a"Marketing Strategy, 7/e" is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The seventh edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition. | ||
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0070171467/chopaconline-20 |
| 942 |
_2ddc _cBOOK |
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| 999 |
_c11552 _d11552 |
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| 952 |
_w2011-10-21 _p2011-3696 _r2012-03-19 _40 _00 _bMAIN _10 _oHF 5415.13 .W36 2011 _d2011-10-18 _70 _cOpen Collection _2lcc _yBOOK _s2012-03-14 _l1 _aMAIN |
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| 952 |
_w2011-10-21 _p2011-3697 _r2012-11-21 _40 _00 _bMAIN _m1 _10 _oHF 5415.13 .W36 2011 _d2011-10-18 _70 _cOpen Collection _2lcc _yBOOK _s2012-10-19 _l1 _aMAIN |
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| 952 |
_w2011-10-21 _p2011-3698 _r2013-01-28 _40 _00 _bMAIN _10 _oHF 5415.13 .W36 2011 _d2011-10-18 _70 _cOpen Collection _2lcc _yBOOK _s2013-01-18 _l3 _aMAIN |
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