000			03242nam a22003614a 4500
001			ebr10176701
003			CaPaEBR
006			m u
007			cr cn|||||||||
008			060615s2007 nyua s 001 0 eng
010			_z 2006019832
020			_z0071478957 (pbk. : alk. paper)
035			_a(OCoLC)648255029
040			_aCaPaEBR _cCaPaEBR
050	1	4	_aHD1380.6 _b.N33 2007eb
082	0	4	_a333.3068/8 _222
100	1		_aNacht, Richard. _914255
245	1	0	_aRealty blogging _h[electronic resource] : _bbuild your brand and out-smart your competition / _cRichard Nacht and Paul Chaney.
260			_aNew York : _bMcGraw-Hill, _cc2007.
300			_axx, 199 p. : _bill. ; _c23 cm.
500			_aIncludes index.
505	0		_aNew age farming -- Conclusion -- Positioning yourself as the expert -- Case study---charlene li -- Position yourself as an expert -- Expert's tip---learn from the experts -- How to position yourself as an expert -- Conclusion -- Relationship marketing -- Blogs as farming tools -- Case study---Kevin O'Keefe -- Benefits of blogs vs. websites -- Expert's tip---use listings with blogs -- Community blogging as a farm tool -- Be innovative in your marketing techniques -- Conclusion -- Exploiting the niches -- Define your niches -- Expert's tip---blogging thrives when serving a market niche -- Geographic niches -- Expert's tip---use blogs as your geographic niche -- Property niches -- Membership niches -- Ethnic niches -- Gender-based niches -- Age-based niches -- Gay and lesbian niches -- Conclusion -- Media & public relations -- Media use of blogs for source material -- Expert's tip---gain media attention -- Some new bloggers are journalists -- You and your readers as media -- Expert's tip---communicate without pitching -- Manage your online reputation -- Case study---kryptonite -- Conclusion -- Lead generation -- Establish customer relationships -- Expert's tip---blog for leads -- Expert's tip---capture contact information -- Using your company website -- Conclusion -- Intranet and project management -- Benefits to intranet blogging -- Make use of your intranet blog -- Intranet blog platform requirements -- Conclusion -- Final notes from the authors -- Afterward / by Ralph Roberts -- Appendix A Ten things to consider before you start to blog -- Appendix B Cchoosing the right blog platform -- Appendix C Step-by-step guide to creating your own blog -- Appendix D Best directories for real estate marketing purposes -- Appendix E RSS (really simple syndication) and how to use it.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2009. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aReal estate business _xBlogs. _914256
650		0	_aReal estate agents _xBlogs. _914257
650		0	_aInternet marketing.
655		7	_aElectronic books. _2local _974
700	1		_aChaney, Paul, _d1955- _914258
710	2		_aebrary, Inc. _975
856	4	0	_uhttp://site.ebrary.com/lib/kimke/Doc?id=10176701 _zAn electronic book accessible through the World Wide Web; click to view
942			_2ddc _cEB
999			_c11486 _d11486
952			_70 _40 _00 _2lcc _bVLIB _yEB _10 _oHD1380.6 .N33 2007eb _d2011-10-14 _aVLIB