| 000 | 01035nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | ASIN0273602314 | ||
| 005 | 20111011033420.0 | ||
| 008 | 111011s1994 xxu eng d | ||
| 020 |
_a0273602314 (hardcover) _c$77.50 |
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| 020 | _a9780273602316 (hardcover) | ||
| 050 |
_aHF 5415.13 _b.H35 1994 |
||
| 082 | 0 | 4 | _a658.802 |
| 100 | 1 |
_aHaigh, David. _914202 |
|
| 245 | 1 | 0 |
_aStrategic control of marketing finance / _cDavid Haigh. |
| 260 |
_a[S.l.] : _bFinancial Times Management, _c1994. |
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| 300 |
_a224 p. ; _c24 cm. |
||
| 490 | 1 | _aFinancial times management series. | |
| 520 | _aExamines the financial control of all aspects of marketing - from product costing to brand valuation. This text aims to provide a thorough survey of the areas that a marketeer needs to know about, and offers an individual approach to thinking about the market strategically. | ||
| 830 | 0 |
_aFinancial times management series. _9857 |
|
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0273602314/chopaconline-20 |
| 942 |
_2ddc _cBOOK |
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| 999 |
_c11451 _d11451 |
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