000			02144nam a2200253 a 4500
001			ASIN1854186876
005			20110926045551.0
008			110926s2010 xxu eng d
020			_a1854186876 (paperback) _c$32.95
020			_a9781854186874 (paperback)
050			_aHD 59 _b.B53 2009
082	0	4	_a659
100	1		_aBlack, Caroline. _912256
245	1	0	_aPr practitioner desktop guide 2ed / _cCaroline Black.
250			_a2nd ed.
260			_a[S.l.] : _bThorogood, _c2010.
300			_a361 p. ; _c23 cm.
520			_aPublic relations practice is changing all the time, propelled forwards by developments in communications technology and changes to the economic climate affecting the way businesses choose to communicate. Public relations professionals need to keep up with the latest developments while at the same time understanding the established principles of good public relations practice. This second edition of the "PR Practitioner's Desktop Guide" is essential for anyone involved in the public relations function of any organisation. It is jargon free, easy to read and accessible. Whether you are an in-house practitioner or a consultant working for clients, this book contains practical advice and suggestions, plus useful checklists and ideas for improving the way PR practitioners work. It will also help you get-to-grips with today's fast moving media and communications channels, and has new sections on using these to create and enhance reputation.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/1854186876/chopaconline-20
942			_2ddc _cBOOK
999			_c11337 _d11337
952			_w2011-09-26 _p2011-3346 _r2012-03-05 _40 _00 _bMAIN _10 _oHD 59 .B53 2009 _d2011-09-20 _8SHELF 2 _70 _cOpen Collection _2lcc _yBOOK _s2012-01-27 _l1 _aMAIN
952			_w2011-09-26 _p2011-3347 _r2012-12-02 _40 _00 _bMAIN _10 _oHD 59 .B53 2009 _d2011-09-20 _8SHELF 2 _70 _cOpen Collection _2lcc _yBOOK _s2012-11-18 _l1 _aMAIN
952			_w2011-10-18 _p2011-3348 _r2012-12-18 _40 _00 _bMAIN _10 _oHD 59 .B53 2009 _d2011-10-18 _8SHELF 2 _70 _cOpen Collection _2lcc _yBOOK _s2012-12-17 _l1 _aMAIN