000 01604cam a2200337 a 4500
001 2006032470
003 Ost
005 20070726 .0
008 060929s2008 mauab b 001 0 eng
010 _a 2006032470
020 _a9780071267816
040 _aDLC
_beng
_cDLC
_dBAKER
_dC#P
_dBTCTA
_dDLC
050 0 0 _aHF 5415.3
_b.P48 2010
082 0 0 _a658.8/342
_222
100 1 _aPeter, J. Paul.
_9599
245 1 0 _aConsumer behavior and marketing strategy /
_cJ. Paul Peter, Jerry C. Olson.
246 1 4 _aConsumer behavior & marketing strategy
250 _a9th ed.
260 _aNew York:
_bMcGraw-Hill/Irwin,
_cc2010.
300 _axix, 554 p. :
_bill., map ;
_c27 cm.
504 _aIncludes bibliographical references (p. 499-528) and indexes.
650 0 _aConsumer behavior.
650 0 _aMarketing.
700 1 _aOlson, Jerry C.
_q(Jerry Corrie),
_d1944-
_97653
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0702/2006032470-d.html
856 4 2 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0735/2006032470-b.html
942 _cBOOK
_2ddc
999 _c10857
_d10857
952 _p2011-3262
_v2460
_40
_eEducate Yourself
_00
_bMAIN
_10
_oHF 5415.3 .P48 2010
_d2011-09-14
_70
_cOpen Collection
_2lcc
_g2460
_yBOOK
_aMAIN
952 _w2011-09-14
_p2011-3263
_v2460.00
_r2011-10-07
_40
_eEducate Yourself
_00
_bMAIN
_10
_oHF 5415.3 .P48 2010
_d2011-09-14
_70
_cOpen Collection
_2lcc
_g2460.00
_yBOOK
_s2011-09-26
_l1
_aMAIN