000			01529nam a2200241 a 4500
001			ASIN007322569X
005			20110912072539.0
008			110912s2005 xxu eng d
020			_a007322569X (paperback)
020			_a9780073225692 (paperback)
082	0	4	_a380
100	1		_aBearden, William.
245	1	0	_aMarketing : _bprinciples and perspectives with online learning center premium content card + smartsims / _cWilliam Bearden, Thomas Ingram, Raymond LaForge.
250			_a5th ed.
260			_aBoston : _bMcGraw-Hill/Irwin, _c2007.
300			_a588 p. ; _c27 cm.
490	1		_aPaperback.
520			_aMarketing: Principles and Perspectives, 5e is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, 5e offers the latest coverage and quality supplements, but is still approximately $20 less than most principles of marketing competitors. The perspectives approach is present in the fifth edition; however, the over-riding theme concentrates on building customer equity.
700	1		_aIngram, Thomas.
700	1		_aLaForge, Raymond.
830		0	_aPaperback.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/007322569X/chopaconline-20
999			_c10832 _d10832