| 000 | 01051nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 000017007670 | ||
| 003 | Ost | ||
| 005 | 19990129 .0 | ||
| 008 | 930419s1992 enka b 000 0 eng d | ||
| 020 | _a1870562429 | ||
| 040 |
_aCaOLU _beng _dCaQQLA _ckim |
||
| 050 | 4 |
_aHF 5823 _b.M48 1992 |
|
| 082 | 1 |
_a659.1 _212 |
|
| 100 | 1 |
_aMcDonald, Colin. _913578 |
|
| 245 | 1 | 0 |
_aHow advertising works : _ba review of current thinking / _cColin McDonald. |
| 260 |
_aOxfordshire [England] : _bThe Advertising Association in association with NTC Publications, _c1992. |
||
| 300 |
_a155 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references (p. 143-155). | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 |
_aAdvertising _xPsychological aspects. _913579 |
|
| 710 | 2 |
_aAdvertising Association (Great Britain) _913580 |
|
| 910 | 2 | _aAA. | |
| 942 |
_cBOOK _2ddc |
||
| 990 | 1 | 0 |
_a91001a _b71001a |
| 952 |
_w2011-01-10 _p2002-0751 _r2011-01-10 _40 _00 _bMAIN _10 _oHF 5804 .M146 1992 _d2002-10-29 _8SHELF 4 _70 _cOpen Collection _2lcc _yBOOK _aMAIN |
||
| 999 |
_c1074 _d1074 |
||