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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York: McGraw-Hill/Irwin, c2008Other title: Consumer behavior & marketing strategy.Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.3 .P48 2008 (4), KISAJU MAIN CAMPUSCall number: HF 5415.3 .P48 2008 (1).
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, c2004Online access: Publisher description | Table of contents | Contributor biographical information Availability: No items available :
A preface to marketing management/ J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, c2003Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .P48 2003 (1).
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, c2004Online access: Publisher description | Table of contents | Contributor biographical information Availability: No items available :
Strategic management : A focus on process Samuel C. Certo, J. Paul Peter.

by Certo, Samuel C | Peter, J. Paul.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Illinois: Austen, c1993Availability: No items available :
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2009Online access: Table of contents only Availability: No items available :
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York: McGraw-Hill/Irwin, c2010Other title: Consumer behavior & marketing strategy.Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: KISAJU MAIN CAMPUSCall number: HF 5415.3 .P48 2010 (1), The MUA Library South C campusCall number: HF 5415.3 .P48 2010 (1).
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