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Competitive strategy / Michael E. Porter.

by Porter, Michael E.

Material type: Text Text; Format: print Publisher: NEWYORK : Free Press, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HD 41 .P67 1998 (6).
Strategic management / Gerald A Cole.

by Cole, Gerald A.

Edition: 2nd ed.Material type: Text Text; Format: print Publisher: London : Thomson Learning, 1997Online access: Amazon.com | Amazon customer reviews Availability: No items available : Lost (1).
Basic marketing : a global-managerial approach / E. Jerome McCarthy.

by McCarthy, E. Jerome | Jr., William D. Perreault.

Edition: 11th ed.Material type: Text Text; Format: print Publisher: Boston : McGraw-Hill Inc.,US, 1992Online access: Amazon.com | Amazon customer reviews Availability: No items available :
Introduction to business/ Pride, William M.

by Pride, William M.

Material type: Text Text; Format: print Publisher: Boston : Houghton Mifflin, 2008Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: The MUA Library South C campusCall number: HD 31 .P75 2008 (2).
Marketing Subhash C.Jain.

by Jain Subhash C.

Edition: 7th ed.Material type: Text Text; Format: print Publisher: London : Thomson Learning, 2004Online access: Amazon.com | Amazon customer reviews Availability: No items available :
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