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Managerial marketing : strategy and cases / Martin L. Bell, Julian W. Vincze.

by Bell, Martin L | Vincze, Julian W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Elsevier, c1988Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.13 .B45 1988 (2).
Strategic marketing management: a means-end approach Mark E. Parry

by Parry, Mark E | Peterson, Robert A. (Robert Allen), 1944-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw hill, c2002Availability: No items available :
Case studies in finance : managing for corporate value creation / Robert F. Bruner.

by Bruner, Robert F, 1949-.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Burr Ridge, Ill. : Irwin, 1994Availability: Items available for loan: The MUA Library South C campusCall number: HG 4015.5 .B78 1994 (1).
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