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Marketing : an introductory text / Martin Christopher and Malcolm McDonald. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke : Macmillan Business, 1995
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5415 .C57 1995.
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Strategy search : a guide to marketing for chief executives and directors / Martin Christopher, Simon Majaro, Malcolm McDonald. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Aldershot, Hants, England : Gower, c1987
Availability: Items available for loan: The MUA Library South C campus (1)Call number: HF 5415 .C57 1987.
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