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Strategy search : a guide to marketing for chief executives and directors / Martin Christopher, Simon Majaro, Malcolm McDonald.

By: Contributor(s): Material type: TextTextPublication details: Aldershot, Hants, England : Gower, c1987.Description: 183 p. : ill. ; 26 cmISBN:
  • 0566026376
Subject(s): DDC classification:
  • 658.8 19
LOC classification:
  • HF 5415 .C57 1987
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Holdings
Item type Current library Call number Status Barcode
Books The MUA Library South C campus - Open Collection HF 5415 .C57 1987 (Browse shelf(Opens below)) Available 1992-0422

Includes bibliographical references (p. [179]) and index.

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