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Encyclopaedia of brand equity management [electronic resource] : Volume I / edited by Prof. Muhammad Mohsin.

by Mohsin, Muhammad | ebrary, Inc.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: Mumbai [India] : Himalaya Pub. House, 2009Other title: Encyclopedia of brand equity management.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: ONLINE RESOURCE Not for loanCall number: HD 69.B7 E53 2009eb (1). :
How to measure and manage your corporate reputation [electronic resource] / Terry Hannington.

by Hannington, Terry | ebrary, Inc.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: Aldershot, England ; Burlington, VT : Gower, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: ONLINE RESOURCE Not for loanCall number: HD 59.2 .H36 2004eb (1). :
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi : Pearson, c2012Availability: Items available for loan: The MUA Library South C campusCall number: HD 69 .K45 2012 (2). In transit (1).
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi : Pearson, c2012Availability: Items available for loan: The MUA Library South C campusCall number: HD 69 .K45 2020 (2).
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