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This is pr : the realities of public relations / Doug Newsom.

By: Contributor(s): Material type: TextTextPublication details: Austral : Wadsworth Publishing Company, 1999.Edition: 7 Sub edDescription: 600 p. ; 24 cmISBN:
  • 053455962X
  • 9780534559625
Subject(s): DDC classification:
  • 659.2
Online resources: Summary: This authoritative text introduces students to the world of public relations with a strong emphasis on the fundamentals (such as history and research), as well as the emerging issues (such as technology, ethics, and the international aspects of public relations).
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This authoritative text introduces students to the world of public relations with a strong emphasis on the fundamentals (such as history and research), as well as the emerging issues (such as technology, ethics, and the international aspects of public relations).

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