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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2006Online access: Publisher description | Table of contents only | Contributor biographical information Availability: No items available :
Services marketing K. Rama Mohana Rao

by Rao, K. Rama Mohana | Bitner, Mary Jo | Gremler, Dwayne D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Pearson c2007Online access: Publisher description | Table of contents only | Contributor biographical information Availability: No items available :
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