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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. ... [et al.].

by Walker,C. Orville | Walker, Orville C.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irvin, c2006Online access: Publisher description | Table of contents only Availability: No items available :
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. ... [et al.].

by Walker,C. Orville | Walker, Orville C.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irvin, c2008Online access: Publisher description | Table of contents only Availability: No items available :
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