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Strategic marketing management / Richard Wilson M.S. planning, implementation and contro;

By: Wilson,Richard M.S
Contributor(s): Gilligan, Colin |
Material type: TextTextSeries: The irwin/mcgraw-hill series in marketing: Publisher: New Delhi: Viva books, 1999Edition: 2nd edDescription: xx, 827 pISBN: 8176490709; 9788176490702Subject(s): Marketing Management | Strategic marketing | | DDC classification: 658.802 LOC classification: HF 5415.13 | .W55 1999
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Paperback.

Includes bibliography and index

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