Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
By: Hawkins, Del I
Contributor(s): Best, Roger J | Coney, Kenneth A
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublisher: Boston : McGraw-Hill Irwin, c2004Edition: 9th edDescription: 867 p. : col. ill. ; 27 cm + 1 CD ROMISBN: 0072536861 (alk. paper); 0070600864; 0071214690 (international : alk. paper)Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesDDC classification: 658.8/342/0973 LOC classification: HF5415.32 | .C66 2004
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Includes bibliographical references and indexes.
System requirements for accompying CD ROM.
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