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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: McGraw-Hill Irwin, c2004Online access: Table of contents only Availability: Items available for loan: The MUA Library South C campusCall number: HF 5823 .B45 2004 (1).
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2007Availability: No items available :
Advertising and promotion : an integrated marketing communications perspective / George Belch & Michael Belch, Both of San Diego State University.

by Belch, George E. (George Edward), 1951- [author.] | Belch, Michael A [author.].

Edition: 12eMaterial type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Juvenile; Publisher: New York Mc Graw Hill 2021Availability: Items available for loan: The MUA Library South C campusCall number: HF 5823 .B 45 2021 (2).
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