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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.

by Hawkins, Del I | Mothersbaugh, David L.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Irwin, 2001Availability: Items available for loan: The MUA Library South C campusCall number: HF 5415.32. H39 2001 (1). Checked out (1).
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.

by Hawkins, Del I | Mothersbaugh, David L | Best, Roger J.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2007Online access: Publisher description | Table of contents only Availability: No items available :
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